WELCOME TO COPYWRITING. STORY-TELLING AT IT’S FINEST. is a go-to resource for marketers, copywriters, and savvy business minds who want profitable inspiration for the next big promotion or marketing campaign. We breakdown the psychology and strategy behind great marketing and copywriting examples so you understand what the secret sauce is that’s making people buy.




Luke Sullivan is an author, speaker, and ad veteran. He offers a series of presentations and workshops on a wide variety of subjects related to advertising, branding, and marketing. He recently released the sixth edition of “Hey Whipple, Squeeze This”.

Luke has over 30 years of agency experience, at great agencies like Fallon, The Martin Agency, and GSD&M. He has invested 10 years to teaching at the Savannah College of Art and Design.  




We are always looking for more greatness. Suggestions are welcome. 

The Toolbox is a database of creative tools & resources. 

Created by Jason Murray

Suggestions, please contact us